Lush Company Structure

Lush Company Structure As an entrepreneurial venture, Lush company is acknowledged as the successful cosmetic retailer which is created by Mark and Mo Constantine in Poole, Dorset, United Kingdom under the name of Cosmetic House Limited in 1994 (Wikipedia, 2012). It was in 1995 that they adopted Lush as companys name due to the competition ran in the fledgling companys first handmade newsletter and catalogue. Nowadays, Lush company has almost over 820 stores in 50 countries all over the world (Lush Website, 2012). Product and service Lush companys products are: bath products, shower products, hair products, face and beauty products, body lotions and other products, perfume. But the innovation and highlights of the products in Lush company are: differentiation, communication, fresh ingredients, environmentally-friendly packing. Producers use the fresh fruits or vegetables to make different shaped products with different color for looking artisanal, which create the differentiation on the market. Besides, each producers name will be located on the products label for connecting the customer on the personal level and promoting the brand. Lush company also encourages the ethical value such as packing with the recycled materials (Marketline, 2008). According to the different types of innovation by Schumpeter (See Appendix1), Lush company belongs to type1 the introduction of a new or improved good or service (Paul Burns,2011). Service: Lush company not only provides the considerate service in the store but also providing the remade order for customer through the website. Consumers can also communicate with Lush through the publication of Lush Times (Lush Website, 2012). Business Model Stewart and Zhao (2000) define the model as a statement of how a firm will make money and sustain its profit stream over time. Therefore, the business model represents how the firm will be running. As Gary Hamel (2001) believes that there are four components of a business model, namely, core strategy (competition strategy), strategic resources( how a firm acquires and uses its internal and external resources), partnership network( suppliers, partners, other relationships), customer interface(how to interact with customers). For Lush Company, I the form below can illustrate its business model. Core strategy Business mission -We Believe (See appendix 2) Product Scope personal care products Basis for differentiation Use fresh ingredients and products are handmade Strategic resources Core competenciesunique style of retail, retain its original focus, we believeà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Strategic assets- corporation culture, brand reputation, ethical beliefs Partnership network A private owned company with subsidiaries in global Customer interface Target customer- young adult women ages12-30, diverse customer due to divers products Fulfillment and support-natural ingredients and anti-animal testing trade Pricing structure- lower than the luxury brand like The Body Shop, higher than the products in the supermarkets. Target market A firms target market is the small number of group of individuals or business that it pursues or tries to appeal to in a certain time (Bruce R. and R. Duane Ireland, 2012).The primary target market of Lush focuses on the young adult women who ages 18-45, the urban adult women in highly populated cite, and the diverse market due to the diverse products. The second target market is the acquaintances of the primary target market (Kwilkison, 2012). Pricing strategy Price is the only component in the marketing mix that generates revenue, all other elements stand for costs( Kotler and Armstrong,2001). The most used methods to set the price of products for the entrepreneur are cost-based pricing and value-based pricing(Bruce R. and R. Duane Ireland, 2012). As Lush company uses the natural ingredients for handmade products, therefore, they price their products based on the costs rather than on what the market thinks it should receive. Compared with the local competitors and supermarkets, Lush products price a litter higher but less than the famous cosmetic company like Body Shop(Lush marketing project, 2012). Lush offers customers good value, most of their products varies from designing style and weight, which is also the value of products, therefore, Lush prices different item based on the ingredients and weight with high quality. Brand Management Branding contributes to the development of a company, a strong brand could become the powerful assets of a firm. As Bruce R. and R. Duane Ireland (2012) pointed that One of the keys to effective branding is to create a strong personality for a firm, designed to appeal to the chosen target market. Lush standardize its brand and stick to its value when globalize its market. Partners must use brand name Lush rather than translated local language like Chinese in Twian, Japanese in Japan((Schmitt, Pan and Tavassoli 1994; Tavassoli1999; Zhang and Schmitt, 2001). Concentrating on promoting brand value and emphasizing the beliefs of Lush, against animal testing, using fresh ingredients, making handmade products, protecting the planet, supporting communities and promoting happy people making happy soap (Marketline, 2008). Localization of subsidiaries on website, all the subsidiaries of Lush should share the common value with Lush but they can promote products with different methods for adapting to the local market(Ping-Kuan Lin, 2012). Route to market insource vs outsource Insource The insource of Lush can be understood as the internal competencies, mainly, the differentiation of products, the unique retail style. As those competencies could solidify the firms role in the external source and it lies at the heart of the business model (Applegate, 2001; Viscio and Pasternack, 1996). Minimum packagingusing recyclable and reusable materials as packaging, naked packing campaign(See appendix 3). Customizationinteracting with the customers through the publication of Lush Times. Ethical campaign replaces the advertising In August 21, 2008,Lush and Sea Shepherd launched Partnership Campaign to Protect Sharks(Wendy Evans,2009). Advertising by the smell and experience in store. Outsource Lush company encourages partners to invest in its firm and gives them exclusive rights to develop their brand, besides, they also embarked on single store franchising in some countries like France, Italy, Spain(Lush Website, 2012). E-strategy E-strategy is mainly shown form the firms website, the business models on the web that Lush used is the manufacturing model which uses the web to reach buyers directly and compressing the distribution channel. There are mainly three key parts on their web, purchasing part, customer-focus part, company propaganda part. Buyers purchase products through the categories on the web(See appendix4) Customer can reserve the limited products through section of Retro and find news of Lush on Lush Times(See appendix 5) Company information presented on the web intends to attract partners and connect the subsidiaries(See appendix 6) Funding As the firm grows, it requires a large amount of money to operate as the basis of serving the customers. In the beginning, Lush is private owned by Mark and Mo Constantine but with a small number of shares, with the expanding of the firm, Lush gradually relied on the funds of partners in the team, Andrew Gerrie one of the Lush partners said that Lush is funded by a team who started the business together with funds from a wealthy investor (Startups, 2002). Innovation of Lush It is important for the entrepreneur to have a good venture idea for running a business. Therefore innovation penetrates the whole process in the venture. Trott (2008) believes that innovation= theoretical conception + technical (or process) invention + commercial exploitation. For lush company, their business idea comes from the interests of Mark Constantine and Elizabeth Wire in beauty therapy, then they developed many recipes and sold them to other companies until 1976, they contracted with The Body Shop as one of their suppliers (Wikipedia,2012). For an entrepreneur, the innovation is not always a continuous process which will be influenced by the dramatic changes in the market, social, technology as well as the regulatory environments (Paul Burns, 2011). In order to keep innovative, in 2003, Lush company launched a new beauty brand and retail concept, B Never Too Busy To Be Beautiful, there are only four shops of this brand located in UK, (Journal of MarketWatch, 2003). By keepi ng the small numbers of stores with a unique location, Lush could increase the desirability of products to customers and encourage the existing-consumers loyalty (Marketline, 2008). It is believed that in the future, Lush would emerge much more creative brand to satisfy the customers. Stick to the original focus In the intensive competition of the market, entrepreneurial ventures would come across the risk of takeover by the leader of the industrial, some of the firms will agree on takeover in order to make profits, for instance, Bees by Clorox, and The Body Shop by LOreal (Marketline, 2008). But, Lush still insist its independence and avoids any demands for takeover. Whats surprised me is that, as the best suppliers for The Body Shop, Mark and Mo Constantine didnt give into the compromise of Anita Roddick, founder of The Body Shop. If you were going to sell the leading ethical company in the world, there couldnt be a much worse choice than LOreal, (Mark Constantine quoted in Financial Times,2007). This comments showed that in order to retain their original focus, they will never accept takeover, and only the independent operation can facilitate the advancement of their brand. Recognizing and coping with risks It is believed that entrepreneurs are more intended to make decisions through the different using of information or employing heuristics and rules, depending on their instincts and intuition (e.g., Schwenk, 1986; Cooper et al., 1995; Forlani and Mullins, 2000). Therefore, it is important to recognize the risks of starting up the business. For Lush company, the previous years, the manager in the store have to forecasts the products demands for deciding the amounts of products, the lack of accurate predicting generated the risks of lost sales and lower customer services(Prophix, 2012). However, they uses the retro part of website to make sure the producing quantities of products based on the customers reservation, which greatly save the costs of sales to a great extent. Furthermore, since The Body Shop has been taken over, Lush has to consider its risks of being taken over by leader of cosmetic industry, while Mark Constantine considered forming a staff ownership scheme for its company, which can prevent the business takeover Lush to some extent (Marketline, 2008). Although it is agreed to make the staff become the stakeholders in the company, Mark Constantine does not approve to turn Lush into a public company due to his untrusting of shareholders decision-making capability. If a business goes public it has to consider its shareholders above all else. I realize the people you can trust most are your own staff, (The Guardian, 2007). It is a controversial issue that the staff may lack the ability to make a good business decisions. Learn from Mark Constantine- the successful entrepreneur As an entrepreneur, the personality plays an important role in growing the business, the second resource indicates five personality factors of an entrepreneur, namely extraversion, openness to experience, agreeableness, conscientiousness and emotional stability (Barrick etal., 1991). Constantine shows those traits through his success of Lush. Hiring strategy employ those who are passionate, enthusiastic, ethical. Never being frightened Mark Constantine once stated that I went through a period when I was a bit frightened of the business. People who have very corporate businesses are rather frightened of them. If youre frightened youre constantly putting in layers and fiddling about because you dont know what youre doing, (Kate Walters, 2010). Creativity Lush holds 38 patents and Mark is proud of his focus, the continual supervising of products makes the company less vulnerable to innovative competitors (Kate Walters, 2010). Specific makes the entrepreneurial venture success Sheth et al (2000)state: The fundamental precepts of marketing remain unchanged, but more attention must be given to specific areas, such as customization and one-to-one approaches, which indicates the entrepreneur should follow the structure of the business and concentrate on the specific issues. Indeed, Lushs intense focus on customization, innovation of products and dynamic methods of promoting bring benefits of growing its business and facilitate the victory of the market.

Illusions and Reality in The Great Gatsby Essay -- The Great Gatsby F.

     Ã‚   According to Cynthia Wu, no matter how many critical opinions there are on The Great Gatsby, the book basically deals with Gatsby's dream and his illusions (39). We find out from the novel that Jay Gatsby is not even a real person but someone that James Gatz invented. Wu also tells us that Gatsby has illusions that deal with romance, love, beauty, and ideals (39). Wu also points out that Gatsby's illusions can be divided into four related categories: he came from a rich upper class family, a never ending love between him and Daisy, money as the answer to every problem, and reversible time. Through Nick's narrations we can really see who this Jay Gatsby is and the reality to his illusions, and from this we can make our own decision on who we think Jay Gatsby really is. The first memory upon which the narrator meditates on is the story behind Jay Gatsby's true identity:   James Gatz-that was really , or at least legally, his name. He had changed it at the age of seventeen and at specific moment that witnessed the beginning of his career-when he saw Dan Cody's yacht drop anchor over the most insidious flat on Lake Superior. It was James Gatz who had been loafing along the beach that afternoon in a torn green jersey and a pair of canvas pants, but it was already Jay Gatsby who borrowed a rowboat, pulled out to the Tuolomee, and informed Cody that a wind might catch him and break him up in half an hour. (qtd. in Dillon 53) I agree with Nick when he tells us that Jay probably had the name ready for a long time. Jay couldn't accept himself for who he really was and couldn't accept his history for what it really was. Then it stands to reason that Nick is correct on page 104 when he states: Jay's imagination never accepted h... ...cording to Dillon, even though Gatsby had so much missing he did have one greatness and that one greatness was his illusions (61).    Works Cited Dillon, Andrew. "The Great Gatsby: The Vitality of Illusion." The Arizona Quarterly 44 Spr. 1988: 49-61. Fitzgerald, F. Scott. The Great Gatsby. New York: Macmillan Publishing Company, 1992. Irwin, John T. "Compensating Visions: The Great Gatsby." Southwest Review 77 Autumn 1992: 536-545. Mitchell, Giles. "Gatsby Is a Pathological Narcissist." Readings On The Great Gatsby. Ed. Bruno Leone, et al. San Diego, CA: Greenhaven Press, 1998. 61-67. Pauly, Thomas H. "Gatsby Is a Sinister Gangster." Readings On The Great Gatsby. Ed. Bruno Leone, et al. San Diego, CA: Greenhaven Press, 1998. 41-51. Wu, Cynthia The Great Gatsby: Illusion and Reality for Jay Gatsby and Nick Carraway. 17 (1984): 39-68   

Natural Resources and Environmental Ethics

Natural resources essentially belong to everybody else if we are to agree with the presumption that resources are originally made available for the inhabitants of the planet including animals, plants and humans (L. 172). Not surprisingly, contemporary movements have rapidly spread across the globe like wildfire, pushing for the proper allocation of resources as well as the proper handling or management of these resources. The foundation for the claims of several pro-environment organizations is the idea that natural resources are for public consumption under controllable or permissible amounts. But how do we know if what we are taking is just in the proper number? How do we know if we already exceed the threshold?Part of the answers to these critical questions can be traced from the idea that human beings worldwide use various natural resources in many ways (Freeman 35). In more recent times, the global population of human beings has increased sharply, especially in countries that fa ll under the less-developed nations. With the economic status of every country responsible in a way to the total wealth of these nations, it is inevitable that an unstable economy will bring about harsh impacts to the living conditions of its citizens. And while the population mounts incredibly every year, the lowered economic stability of the less-developed countries will most likely prompt those who belong to the lowest point of the social ladder to obtain whatever they can from the natural resources (Burns 444).As one will observe, an increasing number of people whose lives depend on the immediate or at least available natural resources will most probably result to a sharper decline in the quantity and quality of these natural resources. Take for example India whose population outnumbers almost every country in the world. With a steady growth of the population and with a national economy just enough to supplement the lives of a few, the people of India tend to obtain whatever the y can from the country’s natural resources (Bach 157). Sum all of these individuals altogether by the millions and the decline in the quality and quantity of the natural resources will proportionally decrease—or perhaps even more than that.This and other related issues involved in the dwindling of the natural resources have caught the attention of the world. This indicates that the problem is not a small one that easily abates. Rather, having the rest of the world pin their attention to the central problem of handling natural resources is a huge indicator that the problem existing are serious. Further, it also indicates the idea that the world may have taken more than what it needs or, at the least, the world has consumed beyond the amount it can handle. In fact, the very existence of the problem of the dwindling of the natural resources is enough to indicate that the limit has been reached and the time to recess from activities that consume a lot of these resources sh ould be taken urgently (Randall 144).Yet it remains a fact as well that people need these natural resources in order to live. Natural resources such as fossil fuels and water are primary elements that comprise the needs of almost every other nation in the world. While fossil fuels and water both share the primary goal of prolonging the life of man and the society, their depreciating amounts and quality both share several effects (Knight 183).Nevertheless, it is beyond question and doubt that these natural resources are needed to further the lives and activities of mankind. And in order to completely realize this goal, it must also be the case that humanity should learn how to preserve what little they have left. Otherwise, these natural resources may soon dry up or degrade in quality.Thus, numerous global efforts have since been established in order to meet and counter the unwanted effects of overusing or abusing the remaining natural resources. At the core of all these efforts dwel ls the central message that the environment must be protected in order to meet these established goals. One example to this is the fact that a number of countries resort to crafting legislations that seek to undermine the perceived ill-effects of a nation bereft of natural resources.Private entities and non-government organizations also share an equally significant role in deterring these unwanted effects of the decline in the natural resources. There are various measures being advocated and called for by numerous environmental organizations that operate in many different countries. Nevertheless, the point is that the environment must be preserved and protected for human life depends on it as well as the coming generations.However, it remains a fact as well that there are already existing and proliferating problems with regard to the depletion and overconsumption of the natural resources that the world has left. This is why there are organizations that seek to combat these unwanted instances. Quite apart from the fact that the government has a significant role in countering the dwindling amounts of natural resources (Cotner 90), big and private corporations also share an equal amount of responsibility—if not more—in sustaining the natural wealth in the environment. Yet there is the presence of the negative conditions of these natural resources. This only indicates the idea that tasks were not properly enforced or performed in protecting the environment.The decline in the natural resources can be attributed to the lack of rules and regulations that prohibit and prescribe certain actions of man towards the environment. With the absence of laws that seek to sustain and uplift the status of the environment, it is no surprise that there exist the corresponding effects on the natural resources. Moreover, the lack of governmental commitment in addressing these issues also contributes to the continuing degradation of these resources (Toothman 69).Another thing is that there are corporations and other business establishments that utilize a certain fraction of the natural resources yet fail to meet or at least craft proper business ethics that will guide their company’s actions in the proper path. Without these ethical principles of conduct, business establishments then have all the freedom to consume everything they want more than what they need and to use them in whatever possible way one can conceive of.The protection of these natural resources should not be taken to mean as a sole responsibility of the government or of the corporations. Rather, public and private individuals should also take part in the call for the protection of the environment. Environmental groups can lobby in congress possible bills that will address the existing environmental problems or will ensure the protection of the natural resources by imposing functional sanctions to those who seek to deter the law with regard to the environment (Kinney A144). The congress is one of the most recognizable public places that give voice to individuals and groups that further goals that concern the entire nation and even the rest of the world.One of the most notable examples to the volumes of campaigns that have been pushed forward under the banner of environmental protection is the campaign of Al Gore. In his seminar documentary entitled An Inconvenient Truth, Gore discloses before the public the root causes, existing conditions, and future implications of global warming (Tenenbaum A366). His campaign does not only involve the call for a larger and more unified response from the people all over the world. Rather, his campaign also gives full credit to the simple efforts individuals do in their homes and in their locality in order to preserve the natural resources and reverse the ill conditions that beset our natural environment today.There are still many unheard-of documentaries and seminars worldwide that seek not only to inform the public and increase their awareness on the issues that tackle natural resources but also provide alternatives and solutions to the lifestyles and habits of humanity that appear as one of the root causes of the degradation of the natural resources. It remains a fact that there are already existing efforts in countering, or at least lessening, the current environmental degradation we have today. It also sends us the idea that while there are environmental groups that seek to promote the status of the environment our natural resources can never be safely returned to its healthy state.The more important question remains: how do we save our environment for the coming generations? Before solutions can ever be thrown upon this question, one must first recognize the more essential question: who has the responsibility? The answer seems obvious as the fact remains that natural resources primarily belong to the public—hence, the idea that the responsibility dwells not on a single group or indi vidual but to every other person in the world, who has existed, is existing, and will exist.Part of being human is the necessity to preserve the natural resources that contribute to the very existence of the whole humanity. Yet the list of the responsible people does not simply end there. Rather, it is only the beginning of a grander scheme—that is, governments and corporations are also required to partake in the global efforts to salvage the natural resources and prevent them from eventually being consumed in whole with nothing left but memories in the basin of human forgetfulness.This brings us back to the first question posed: how do we save our environment for the generations to come? The answer may seem trivial and difficult to comprehend at first. Yet, it seems that nothing can be easier to answer than the question just given basically because human consumption necessitates human awareness of what is being consumed. What are being consumed are the natural resources of t he world which belong to the public. By being aware that these natural resources are in limited supply, proper care must be given to these resources through every possible means no matter how big or how small it may be. To save the environment for the next generation means to come up with all things possible in order to prolong the remaining resources, and to come up with these things is to be able to actualize them no matter where the individual resides or what group he or she belongs to.ReferencesBach, George Leland. â€Å"Economic Requisites for Economic Stability.† The American Economic Review 40.2 (1950): 157.Burns, Arthur. â€Å"Progress Towards Economic Stability.† The American Economic Review 50.3 (1960): 444.Cotner, Melvin L. â€Å"A Policy for Public Investments in Natural Resources.† American Journal of Agricultural Economics 51.1 (1969): 90.Freeman, Otis W. â€Å"Natural Resources and Urban Development.† Annals of the American Academy of Polit ical and Social Science 242 (1945): 35.Kinney, Joe. â€Å"Addressing Global Warming.† Environmental Health Perspectives 111.3 (2003): A144.Knight, Richard L. â€Å"On Improving the Natural Resources and Environmental Sciences: A Comment.† The Journal of Wildlife Management 57.1 (1993): 183.L., W. â€Å"The Real Origins of Property in Natural Resources.† American Journal of Economics and Sociology 45.2 (1986): 172.Randall, Robert H. â€Å"Conservation of Natural Resources.† Annals of the American Academy of Political and Social Science 206 (1939): 144.Tenenbaum, David J. â€Å"Global Warming. The Soot Factor.† Environmental Health Perspectives 109.8 (2001): A366.Toothman, Stephanie S. â€Å"Cultural Resource Management in Natural Areas of the National Park System.† The Public Historian 9.2 (1987): 69. Natural Resources and Environmental Ethics Natural resources essentially belong to everybody else if we are to agree with the presumption that resources are originally made available for the inhabitants of the planet including animals, plants and humans (L. 172). Not surprisingly, contemporary movements have rapidly spread across the globe like wildfire, pushing for the proper allocation of resources as well as the proper handling or management of these resources. The foundation for the claims of several pro-environment organizations is the idea that natural resources are for public consumption under controllable or permissible amounts. But how do we know if what we are taking is just in the proper number? How do we know if we already exceed the threshold?Part of the answers to these critical questions can be traced from the idea that human beings worldwide use various natural resources in many ways (Freeman 35). In more recent times, the global population of human beings has increased sharply, especially in countries that fa ll under the less-developed nations. With the economic status of every country responsible in a way to the total wealth of these nations, it is inevitable that an unstable economy will bring about harsh impacts to the living conditions of its citizens. And while the population mounts incredibly every year, the lowered economic stability of the less-developed countries will most likely prompt those who belong to the lowest point of the social ladder to obtain whatever they can from the natural resources (Burns 444).As one will observe, an increasing number of people whose lives depend on the immediate or at least available natural resources will most probably result to a sharper decline in the quantity and quality of these natural resources. Take for example India whose population outnumbers almost every country in the world. With a steady growth of the population and with a national economy just enough to supplement the lives of a few, the people of India tend to obtain whatever the y can from the country’s natural resources (Bach 157). Sum all of these individuals altogether by the millions and the decline in the quality and quantity of the natural resources will proportionally decrease—or perhaps even more than that.This and other related issues involved in the dwindling of the natural resources have caught the attention of the world. This indicates that the problem is not a small one that easily abates. Rather, having the rest of the world pin their attention to the central problem of handling natural resources is a huge indicator that the problem existing are serious. Further, it also indicates the idea that the world may have taken more than what it needs or, at the least, the world has consumed beyond the amount it can handle. In fact, the very existence of the problem of the dwindling of the natural resources is enough to indicate that the limit has been reached and the time to recess from activities that consume a lot of these resources sh ould be taken urgently (Randall 144).Yet it remains a fact as well that people need these natural resources in order to live. Natural resources such as fossil fuels and water are primary elements that comprise the needs of almost every other nation in the world. While fossil fuels and water both share the primary goal of prolonging the life of man and the society, their depreciating amounts and quality both share several effects (Knight 183). Nevertheless, it is beyond question and doubt that these natural resources are needed to further the lives and activities of mankind. And in order to completely realize this goal, it must also be the case that humanity should learn how to preserve what little they have left. Otherwise, these natural resources may soon dry up or degrade in quality.Thus, numerous global efforts have since been established in order to meet and counter the unwanted effects of overusing or abusing the remaining natural resources. At the core of all these efforts dwe lls the central message that the environment must be protected in order to meet these established goals. One example to this is the fact that a number of countries resort to crafting legislations that seek to undermine the perceived ill-effects of a nation bereft of natural resources. Private entities and non-government organizations also share an equally significant role in deterring these unwanted effects of the decline in the natural resources. There are various measures being advocated and called for by numerous environmental organizations that operate in many different countries. Nevertheless, the point is that the environment must be preserved and protected for human life depends on it as well as the coming generations.However, it remains a fact as well that there are already existing and proliferating problems with regard to the depletion and overconsumption of the natural resources that the world has left. This is why there are organizations that seek to combat these unwante d instances. Quite apart from the fact that the government has a significant role in countering the dwindling amounts of natural resources (Cotner 90), big and private corporations also share an equal amount of responsibility—if not more—in sustaining the natural wealth in the environment. Yet there is the presence of the negative conditions of these natural resources. This only indicates the idea that tasks were not properly enforced or performed in protecting the environment.The decline in the natural resources can be attributed to the lack of rules and regulations that prohibit and prescribe certain actions of man towards the environment. With the absence of laws that seek to sustain and uplift the status of the environment, it is no surprise that there exist the corresponding effects on the natural resources. Moreover, the lack of governmental commitment in addressing these issues also contributes to the continuing degradation of these resources (Toothman 69). Anot her thing is that there are corporations and other business establishments that utilize a certain fraction of the natural resources yet fail to meet or at least craft proper business ethics that will guide their company’s actions in the proper path. Without these ethical principles of conduct, business establishments then have all the freedom to consume everything they want more than what they need and to use them in whatever possible way one can conceive of.The protection of these natural resources should not be taken to mean as a sole responsibility of the government or of the corporations. Rather, public and private individuals should also take part in the call for the protection of the environment. Environmental groups can lobby in congress possible bills that will address the existing environmental problems or will ensure the protection of the natural resources by imposing functional sanctions to those who seek to deter the law with regard to the environment (Kinney A144 ). The congress is one of the most recognizable public places that give voice to individuals and groups that further goals that concern the entire nation and even the rest of the world.One of the most notable examples to the volumes of campaigns that have been pushed forward under the banner of environmental protection is the campaign of Al Gore. In his seminar documentary entitled An Inconvenient Truth, Gore discloses before the public the root causes, existing conditions, and future implications of global warming (Tenenbaum A366). His campaign does not only involve the call for a larger and more unified response from the people all over the world. Rather, his campaign also gives full credit to the simple efforts individuals do in their homes and in their locality in order to preserve the natural resources and reverse the ill conditions that beset our natural environment today.There are still many unheard-of documentaries and seminars worldwide that seek not only to inform the publ ic and increase their awareness on the issues that tackle natural resources but also provide alternatives and solutions to the lifestyles and habits of humanity that appear as one of the root causes of the degradation of the natural resources. It remains a fact that there are already existing efforts in countering, or at least lessening, the current environmental degradation we have today. It also sends us the idea that while there are environmental groups that seek to promote the status of the environment our natural resources can never be safely returned to its healthy state.The more important question remains: how do we save our environment for the coming generations? Before solutions can ever be thrown upon this question, one must first recognize the more essential question: who has the responsibility? The answer seems obvious as the fact remains that natural resources primarily belong to the public—hence, the idea that the responsibility dwells not on a single group or i ndividual but to every other person in the world, who has existed, is existing, and will exist. Part of being human is the necessity to preserve the natural resources that contribute to the very existence of the whole humanity. Yet the list of the responsible people does not simply end there. Rather, it is only the beginning of a grander scheme—that is, governments and corporations are also required to partake in the global efforts to salvage the natural resources and prevent them from eventually being consumed in whole with nothing left but memories in the basin of human forgetfulness.This brings us back to the first question posed: how do we save our environment for the generations to come? The answer may seem trivial and difficult to comprehend at first. Yet, it seems that nothing can be easier to answer than the question just given basically because human consumption necessitates human awareness of what is being consumed. What are being consumed are the natural resources of the world which belong to the public. By being aware that these natural resources are in limited supply, proper care must be given to these resources through every possible means no matter how big or how small it may be. To save the environment for the next generation means to come up with all things possible in order to prolong the remaining resources, and to come up with these things is to be able to actualize them no matter where the individual resides or what group he or she belongs to.ReferencesBach, George Leland. â€Å"Economic Requisites for Economic Stability.† The American Economic Review 40.2 (1950): 157.Burns, Arthur. â€Å"Progress Towards Economic Stability.† The American Economic Review 50.3 (1960): 444.Cotner, Melvin L. â€Å"A Policy for Public Investments in Natural Resources.† American Journal of Agricultural Economics 51.1 (1969): 90.Freeman, Otis W. â€Å"Natural Resources and Urban Development.† Annals of the American Academy of P olitical and Social Science 242 (1945): 35.Kinney, Joe. â€Å"Addressing Global Warming.† Environmental Health Perspectives 111.3 (2003): A144.Knight, Richard L. â€Å"On Improving the Natural Resources and Environmental Sciences: A Comment.† The Journal of Wildlife Management 57.1 (1993): 183.L., W. â€Å"The Real Origins of Property in Natural Resources.† American Journal of Economics and Sociology 45.2 (1986): 172.Randall, Robert H. â€Å"Conservation of Natural Resources.† Annals of the American Academy of Political and Social Science 206 (1939): 144.Tenenbaum, David J. â€Å"Global Warming. The Soot Factor.† Environmental Health Perspectives 109.8 (2001): A366.Toothman, Stephanie S. â€Å"Cultural Resource Management in Natural Areas of the National Park System.† The Public Historian 9.2 (1987): 69.

Unit 5 - P1,P2,P3 - 6290 Words

ANATOMY AND PHYSIOLOGY P2, P3 4/27/2015 Khadra Ali | P1 – Outline the functions of the main cell components The human body is made up of millions of tiny cells that can only be seen under a microscope, cell also vary in shape and size. Cells are the basic structural of all living things. The human body is poised of trillions of cells. They give structure for the body, take in nutrients from food, convert those nutrients into energy, and carry out specialized functions. Cells also contain the body’s hereditary material and can make copies of them. Cells all have different sizes, shapes, and jobs to do. Each cell has a different function. The actual definition of cells is the smallest structural unit of the body that is capable of†¦show more content†¦Each mitochondrion has a double-layered membrane like the cell membrane, however the inner layer is folder which produces ‘shelves’ which are known as cristae, this is where the end stages of glucose oxidation are located. The energy that has been released is stored until required by a ‘chemical batteryâ€⠄¢ called adenosine triphosphate. Endoplasmic reticulum: ‘Endo’ means with in and reticulum is a complex word meaning network. There are two variations to endoplasmic reticulum (ER) which are rough and smooth. The ER is a branching network which fills the cell interior; the channels are similar to the cell membrane they create passageways for transporting materials to and from different parts of the cell. Rough ER is studded with tiny black bodies known as ribosomes; they make cell protein and act as a temporary storage area. Smooth ER has no attached ribosomes and is involved in the metabolism of lipids or fats. (Studios, A. (2014). Golgi apparatus: This is a series of flattened, fluid-filled sacs stacked like pancakes. The Golgi apparatus is believed to package proteins for delivery to other organelles; it is also responsible for producing lysosomes. Lysosomes: Lysosomes can be found in all parts of the cell cytoplasm, they are also small vesicles produced by the Golgi apparatus. As these are capable of digesting all major chemical components of living cells they are also called suicide bags. They are free to travel throughout the cell; they destroyShow MoreRelatedReliability And Availability Evaluation Of A System Switched1625 Words   |  7 PagesRELIABILITY AND AVAILABILITY EVALUATION OF A SYSTEM SWITCHED TO ANOTHER SIMILAR, SUBSTITUTE OR DUPLICATE SYSTEM ON TOTAL FAILURE ABSTRACT A two-unit standby system is considered with two types of repair facilities. One facility repairs one unit at a time and other facility repairs both the units simultaneously. 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